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Our spatial brand communication for Volkswagen Group was honored at the Paris Motor Show 2018 as part of the Automotive Brand Contest. The sustainability exhibition “Shift” in the Volkswagen Group Forum has been awarded in the category Architecture and Events. Together with Rat für Ruhm und Ehre and Graft Brandlab, Archimedes realized conception, content and visual design as well as production of the show. From November 2017 to February 2018 visitors could experience ideas for a sustainable mobility in the heart of Berlin.
The Automotive Brand Contest is awarded annually by the German Design Council for a holistic and consistent brand presentation with outstanding product and communication design. As the only international design competition in the automotive industry, the contest not only takes into account the formal design but also the overall brand staging of the submissions.
