We have been living with Corona for 1.5 years now. Even if all of our employees are vaccinated and we are slowly returning to a certain normality in the office (with tests and masks), everyday and social life is still different, shaped by the so-called “New Normal”.
The cultural scene has been hit hard. We notice that many exhibition houses are still holding back with new projects. Understandable, as nobody knows what the coming months will bring. Do museums have to close again? And when will an unlimited number of people be allowed again?
The solution? Go out! Such presentations need special requirements, of course, but the advantages are obvious: Outdoor exhibitions create authentic experiences for everyone, and this in a relaxed manner. In particular, dealing with natural phenomena makes sense outside. Historical topics can also be wonderfully staged at the original location, so visitors can understand what happened in the past in an authentic way.
On the one hand there is the display on the roof of the NEMO Science Museum in Amsterdam. On top of the fantastic building, designed by star architect Renzo Piano, we have translated the power of the elements into exhibits. With an amazing view over the city, in the outdoor exhibition “Energetica”, visitors can test their strength and enter into an interplay with nature.
Our city tour for the Lindau Nobel Laureate Meetings is also a nice example of the opportunity to acquire knowledge outside, namely while taking a walk. On thematically designed steles, visitors have the opportunity to get to know the research of outstanding Nobel Prize winners through texts, videos and quizzes. The accompanying app offers additional features, but is not a must. And there is even a kids track!
One thing is for sure: outdoor exhibitions are corona-compliant and open up new perspectives – on topics and the city in which they take place. Well-staged outdoor exhibitions give their venue a new meaning and offer easy access compared to classic museums. We can stumble into them with no limits, no conditions, experience them spontaneously and unprepared. In an unfamiliar environment, the topics approach us almost incidental. But the impression persists.