Opening of Porsche Holding Experience Space MOONCITY

© Christian Houdek
© Christian Houdek

In the presence of some members of the Board of Management of Volkswagen AG and the Piëch and Porsche families, Porsche Holding officially opened MOONCITY in Salzburg. As of today, the public can visit the innovation and competence centre for electric mobility and sustainable energy use. At the heart of MOONCITY there is a world of experience that we conceived, designed and produced in close cooperation with Leo Fellinger’s team at Porsche Austria. 

The MOONCITY lighthouse project underscores Porsche’s commitment to renewable energies and change in sustainable mobility, and allows visitors to experience tomorrow’s mobility live.

In the experience space, we implemented a varied edutainment concept aiming to empower visitors in terms of changing their own mobility. Multimedia hands-on exhibits, VR, AR and mixed reality applications provide entertaining insights into the function and possibilities of sustainable energy and the technologies behind electric vehicles. We designed an immersive scenography of light and sound installations that lead visitors on their mission to other worlds: to the lunar surface, to a space station and a city of the future. The leitmotif “Energy”, both in terms of content and design, guides visitors through the tour in the form of fascinating energy flows from LED strips.

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