Since 16 November, Volkswagen is presenting Shift, an exhibition focusing exclusively on sustainability at DRIVE. Volkswagen Group Forum in Berlin. Conception, content, design and production of the exhibition has been realised by Archimedes Exhibitions in cooperation with the Berlin-based agencies Graft Brandlab and Rat für Ruhm und Ehre .
Just as in the corresponding magazine “Shift”, the Volkswagen Group addresses its responsibility for the environment and society with the exhibition. The focus lies on scenarios about how the future of mobility might look, namely from the human’s perspective. Information and thought-provoking impulses are being offered by twelve interactive exhibits, conveying the diverse opportunities of mobility in a sensual and interactive manner. Astonishing perspectives, multimedia terminals, radio play stations, unconventional materials and not least playing with opposites – the dynamic concept of the 1.600 m² sized exhibition creates an extraordinary experience for the visitors.
Taking into account the content-related demands during the development and production of the exhibits, we have put a special emphasis on the role of sustainability. Thus, we primarily used untreated wood, printed the graphics directly onto it and renounced plastic foil. In the spatial planning we considered these criteria as well and conceived a modular exhibition system which can be used ideally for upcycling. Also the used banners can be processed to bags and the audio benches can be donated for charitable purposes. In this manner, the used materials will live on past the end of the exhibition and carry the principles of sustainability out into the world.
SHIFT. The Volkswagen Group sustainability exhibition is open from 16 November 2017 until 29 February 2018, daily from 10:00 am to 08:00 pm. Admission Free.
Location: DRIVE. Volkswagen Group Forum , Friedrichstraße 84, 10117 Berlin
Exhibition space: 1.600 m²; twelve interactive exhibits