100 Years Deutsches Museum

Media Planning for One of the World’s Largest Science Museums

Exhibition | Science Centre

The Deutsches Museum in Munich turns 100 and is celebrating its anniversary in 2025!
As one of the world’s largest technology museums, it is a place where you can touch, participate, and marvel — a place where everyone can learn something new. Across four locations, a total of 125,000 objects are exhibited in the museum, with 25,000 of them on permanent display.

With 1.5 million visitors annually, it is not only one of the largest but also Germany’s most popular museum.

On this special occasion, we are proud that our media planning for the museum has proven so effective. From 2017 to 2022, Archimedes Exhibitions took on the complete experience design as part of the Zukunftsinitiative, allowing the museum to reopen in 2022 with a future-ready concept.

Sustainable and Accessible

After a preliminary study in 2017, which enabled Archimedes to prepare the corresponding exhibition documents, the entire technology and all content were planned in collaboration with more than 60 of the museum’s curators.The goal was to design the exhibition spaces to be future-proof, barrier-free, and human-centered. A further key focus was placed on the durability and sustainability of the exhibits, ensuring that the museum could operate with this innovative design for many years to come.

All aspects of the digital components were planned by Archimedes. This included standard monitors, LED walls, stations with headphones or projections, as well as wireframes and screen design. Together with the curators, we defined standards and moved content to a central platform — our CMS (Content Management System) — to make updates and changes easier when needed.

In total, 19 permanent exhibitions covering 20,000 square meters were updated and redesigned. To implement this extensive project, Archimedes created 15 tenders and coordinated over 550 media productions. These included audio and video content, animations and interviews, smaller stations, and highly complex installations.

All content was also supplemented with German Sign Language to create a fully accessible environment. Tactile orientation stations and the museum’s digital signage were also revised as part of the project.

The redesigned exhibition topics include, among others: atomic physics, electronics, modern aviation, music, space travel, robotics, the Children’s Kingdom, and many more.

We look forward to the next 100 years!

100 Years Deutsches Museum

100
Years Museum history
550
Tenders
60
Curators
1,5 Million
Yearly visitors
20.000
Square meters
19
Permanent exhibitions