Max Planck Science Gallery

Exhibitions "on demand"

Brand Space | Exhibition

Exhibitions “on demand” for the Max Planck Society

The Max Planck Society is world renowned for its basic research. With an exceptional location in the heart of Berlin at the Gendarmenmarkt, Archimedes created a space to present the research achievements of its more than 80 member institutes. Between 2011 and 2013, visitors of the Max Planck Science Gallery were able to pay a virtual visit to the scientists’ laboratories and gain insights into their research. The gallery did not present an exhibition in the classical sense, the theme was not showcased by the room, the exhibits or a physically tangible scenography. These elements just formed a kind of container for the content, which was controlled and presented exclusively in a digital form: changing scientific theme-based shows in a variety of colours, light, sound and graphics. This concept was implemented by equipping the exhibition with state-of-the-art interaction technology: multi touch screens, mobile electronic guides and contactless interfaces. Thus, the entire research spectrum of the Max Planck Society – from archaeology to quantum physics – could be shown in a single place.

The principle “exhibition on demand” makes it possible to change the exhibition – with a prior appointment – according to individual wishes. Subjects for guided tours can be chosen in advance and be changed even during the tour. Archimedes developed the underlying Exhibition Management System that handles all digital content.

Client: Max Planck Society Exhibition Space140 m² Opening: 2011 Duration: 2011-2013 Languages: Deutsch | Englisch

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