SHIFT for the Volkswagen Group

Mobility in the future

For the Volkswagen Group, Archimedes Exhibitions created the sustainability exhibition Shift shown at DRIVE. Volkswagen Group Forum in Berlin. With our partner agencies Graft Brandlab and Rat für Ruhm und Ehre, we were responsible for the concept, content, and visual design, as well as the entire production of the exhibition.

In the exhibition as well as the corresponding magazine, “Shift”, the Volkswagen Group addressed its responsibility for the environment and society, focussing on scenarios of the future of mobility. Twelve interactive exhibits offered information and thought-provoking impulses, conveying the diverse possibilities of mobility in sensory and interactive ways. With unexpected perspectives, multimedia terminals, audio stations, and unconventional materials, the dynamic concept of the 1,600 m² exhibition created an extraordinary experience for the visitors.

Keeping the theme of the exhibition in mind during the development and production of the exhibits, we put special emphasis on sustainability. We primarily worked with steel and untreated wood, refrained from using plastic foil, and printed the graphics directly onto the materials. These criteria also played a role in spatial planning: we designed a modular exhibition system that could be upcycled after the show. That way the used materials lived on past the end of the exhibition and carried the principles of sustainability out into the world.

For our exhibition “Shift” we won the Silver Award Best of Content Marketing 2018.